I am a huge fan of Pure Fiji products, so I knew I would love this facial moisturizer. I use this as my day time moisturizer after applying the Hydrating Multi-Action Serum. My skin feels hydrated all day long. I love that Pure Fiji products are pure plant sourced and contain coconut oil and other nut oils. When it comes to skin care products, I do not want products loaded with preservatives and artificial ingredients and I love that these products do not have any of that in them. I will continue using these products.